Quantum Zeno effect without collapse of the wave packet

The change of dynamics in a quantum system under frequent or continuous observation, known as the quantum Zeno effect, is generally derived from the projection or reduction of the wave-packet hypothesis that is the central postulate in the theory of quantum measurements. The only experiment in which the Zeno effect has yet been clearly demonstrated, though, allows no conclusion on the necessity or validity of the projection postulate. This is shown by calculating, in detail, the outcome of the experiment on the basis of the standard three-level Bloch equations. These equations follow from the quantum theory of irreversible processes with no additional assumptions necessary, such as which part of the system serves as measuring apparatus or how efficient the measurement would be.